There are lots of things to learn; when one is starting any form of business, not with only Online Marketing business, but also in other businesses. The fundamental TRUTH of such; is the KEY to success in any of these businesses and that is why I said, anyone that wants to succeed in whatever he or she does, must be keen to INFORMATION. Because you cannot hit a target that is invisible to you, aimless shot means no target. And you cannot conceive what your mind has no knowledge of. So your expectations will be met base on the level of your knowledge, the more you RESEARCH and DIGEST the information within your reach, the more you will GROW in knowledge of the business you’re in. Also Note, if you must have good work; you have to practice and practice and practice. Let me use myself for example; if you have ever read my eBooks, you must have heard me said ‘I built my world around INFORMATION.' Exactly, I am the type that always desires having a book AUTHORED by me after reading various articles on: 1. Stage Presentation 2. Podcasts 3. Webinars 4. And all other forms of Marketing Online If I fail READING/WATCHING/LISTENING to these things listed above, how can I write or explain to someone who needs to know what I have learned? Could there be a magic that will work it out for me without writing and writing about these things to have the full knowledge I desire? How can I achieve my goals or dreams without practicing? That is why I will never forget this saying, ‘A Talent without Practice Is Heading to Its Demise’. You must do all you desire in the right direction knowing where you’re coming and where you’re going; I said this again and again. If not, you will never get to your destination, ‘meaning your goals will not be achieved’. In every ADVERT, there are things that matter most and which helps one to succeed in his campaign. And Online Marketing is all about creating the awareness of your product/service to millions who surfer around the net. Some might have a specific product in mind or some might not. But the most important part of this is how to attract them to that you’re selling or adverting. First thing, which matters most here, is the HEADLINE or TITLE of your Ad. Headline is fundamental to Online Marketing. Headlines are one of the keys to successful Online marketing campaigns. It should be the magnetic force that pulls your prospects or readers. It might be solo Ad that is specific or targeted; it might be content marketing that also goes with the headline, article marketing, blogging or social methods. Whichever form, you chose to run your Ads, boils down to the same thing. Now how do you know HEADLINE or TITLE that will attract clicks and conversions? There are different types of headlines depending on your choice of usage. And I, personally chose to name them in this way: 1. Social Fact Headlines 2. Menace Headlines 3. Reward Headlines Each one of the above headlines has a method that suits it and it must correspond to the body of your campaign. Many use different headlines with different body contents to deceive the readers just like the INTERNET TURKEYS. Note; honesty and integrity are the best way to keep your list members or your readers’ faithful making them trust every word you passed across. The killing tricks behind the successful pulling traffic on social media are better and intriguing HEADLINES. Sure everyone wants something that will attract them without a second thought, and that is the work of well written HEADLINES. This will also keep the conversation alive as your customers, prospects and partners on this media will engage themselves finding out more from you. But some of the sites like TWITTER LINKEDIN and FACEBOOK are full of information that I call information CHANNELS. Mostly we often encourage clicks to our campaign site or landing pages, which require constant updates with content that will generate more clicks. A content, that generates clicks, is not necessary to be a page; it might be content of Ten words, Eight words or Three lines sentences and so forth. You must also know that status UPDATE of some of these media loses value in no time. Especially Twitter update loses its value in few days, so if it did not generate clicks within the time posted and few days, it would never get clicks because Twitter updates has short life span. So building a perfect platform on HEADLINE writing puts you ahead of others. And be sure to go back to your headlines over and over before posting. Testing the headlines is also the best way to know the one that gets more attention of people, and you are advised to use it over and over again. Having well knowledge of HEADLINE writing will make you stand out in terms of: • Social Page Headlines • Blog Post Titles • In – Person Sales Communication • Book or Report Titles • Presentation Titles • And many more By this, you will have people to say YES to your ‘call to action’ (CTA); more and more will be attracted to your niche with a genuine purpose of patronizing your products or services. Note that; ‘A great WRITER is known by the TITLE or HEADLINE of his book/article. Let us see the above listed HEADLINE METHODOLOGY to enable you understand where each falls.